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Direct General Corporation  is a privately owned insurance holding company headquartered in Nashville Tennessee that provides personal lines insurance and insurance related products directly to the customer through a network of neighborhood offices throughout twelve states in the southeastern United States.


The Corporation consists of a group of companies providing insurance, premium finance and agency services to its clients. Management believes that this consolidation and the automated integration opportunities gives it a competitive advantage to their customer in the products and services which are provided.

Our Vision

Direct General steadfastly pursues the endless opportunities for growth and excellence that become possible when the right balance among customer, shareholder and employee is achieved...

  • We seek to be the premier provider of insurance and financial products to budget conscious consumers.
  • We seek to maximize shareholder value by utilizing a unique business model that promotes cost-effective product delivery and quality customer service.
  • We seek to provide a rewarding and positive work environment that attracts and retains quality employees who develop and execute ambitious plans for growth and quality.
  • The DIRECT WAY® for long-term success and excellence:

    Provider of Choice - Investment of Choice - Employer of Choice!

    Our Core Values

    1. Integrity : We adhere to the highest ethical standards. We respect and revere honesty, candor and realism. We provide open, honest feedback in evaluating the performance of people and communicating their expectations. We respect the differences among our customers and each other.

    2. Execution : We strive to timely, tenaciously and consistently execute well-developed plans, goals and objectives. We seek to clearly and concisely develop and communicate these goals and objectives to our people. We regularly inspect what we expect and we each welcome this process. Our people accept responsibility for the results they deliver. We reward them based on their results and promote based on ability.

    3. Excellence : We continuously strive to improve performance and exceed our customer expectations. We seek to attract, retain and promote quality employees who readily embrace our corporate values and who are committed to personal growth.

    4. Teamwork : Mindful that it requires our collective efforts to achieve Company goals and objectives, we work as a team and recognize that we are all part of something bigger than our individual departments and selves.

    5. Flexibility: We encourage thoughtful and innovative solutions to challenges within our markets and the dynamic competitive environment in which we operate. Recognizing that change is often required in order to succeed, we readily embrace it with energized dedication and commitment.

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